Description
Ride Water Based is the super slick, water based lubricant from Ride BodyWorx. This formula is infused with natural seaweed extracts, including Carrageenan, Nori, and Wakame… and it won’t become sticky or dry up quickly like many other competing water based lubricants. Ride Water Based is perfect for those occasions when you need to clean up quick – just wipe down, and you are good to go. Formulated with only the safest ingredients, this lubricant is ideal pleasure enhancer for the lube purist.
Ben (verified owner) –
The Product: Great stuff, no parabens, glycerine, propylene glycol or petroleum or silicone based ingredients. So not only does it work well it won’t give you cancer which is a major bonus (to say the least).
The Marketing: It is for men but marketed with gay porn actors. The vast majority of men are not gay and won’t purchase it on general principle as they don’t want gay porn associated with their personal lubricant. You wouldn’t use prostitutes to sell condoms right? This only targets a very specific demographic which is why this doesn’t sell and there are no reviews. Also the name is pure cringe, RIDE evokes some weird cowboy sexual image i don’t want to get into and Bodyworx with its xtreme kool letterz doesn’t help. I found it because of the buzz regarding Sliquid which is the same product only obviously marketed to hippie vegan women (so most men wont buy that either). Side note, it is also harder to find the website as well because of the disassociation between the two products. If you want men to buy it just call it Sliquid Black Label (In block letters with black background), write in the description that it is the same basic Sliquid formula in no frills/gimmicks packaging for more stoic/reserved individuals or whatever and put it on the regular sliquid site. Men will buy it, women will buy it for men and men will also buy it for other men.
The Price: Way too high for what it is (that is like all lubricants really but most men will risk the cancer and buy a cheaper bulk item because unlike women they don’t generally worry nearly as much about their overall…reproductive viability)
The sizes: 8.5 oz or less is fine on a store shelf but online shopping people want to buy bulk cuz they have shipping etc. It is ridiculous that every couple years i gotta buy 6 bottles and pay well over 100 bucks just for personal lubricant. As soon as someone starts selling a comparable product in 32 or 64 oz for a halfway reasonable price the buzz will spread in online comments and reviews and your sales will dwindle to nothing. The smart thing to do would be to get ahead of it and carve out and establish that market so no one else can replace you. Dr. Bronners pure liquid castile soap is a great real world example of this. A simple and safe product affordably priced with zero competition that has been going strong for decades.
Either way i will keep buying cuz it is a great formula and the best option i have right now but the pricing and lack of bulk buying option does not inspire brand loyalty. Full disclosure, I wrote this review for the personal no restrictions 20% off my next order coupon. Deals like this are a great start to generate buzz and bolster reviews. It helps as i hope my free professional advice does as well.
S Man (verified owner) –
I found this product when I was searching for something different after i had a reaction from another company’s product.
stuff works great not sticky and great slickness I’ve been using it mostly with a toys seems to go the distance